What is Commercial Photography? Benefits of Using Commercial Photography for Your Business

What is Commercial Photography? Benefits of Using Commercial Photography

Table of Contents

The world of Commercial Photography is an exciting and diverse one. The business wants to showcase its products attractively and attract customers. This article will help you understand commercial photography and how to get started.

What is Commercial Photography?

Commercial photography is a form of advertising businesses use to promote, market, and sell their products or services. Since this type of picture has a strong relationship with sales, it can be one highly influential part of running any company well-known by many people around the world through online channels like social media networks.

The best commercial photography showcases products through crisp, precise visual imaging. This type of shot often features a white background though contextual and lifestyle shooting styles also have their place in this category.

Having a clear idea of what makes up commercial photography is essential. The skills needed for this type differ from those used in still-image product shots, so it requires particular expertise and training, which is why many companies turn out bad photos when trying to do their shopping online. To avoid these pitfalls, you should hire professional services specializing only in improving your website’s imagery instead; they know how best to showcase products while drawing customers into buying them too.

Different Types of Commercial Photography

Fashion photography

Fashion photography is a niche art form specializing in showcasing clothing or fashion-related items intended to sell. This can be done through studio or outdoor shots with models wearing the product you want to be sold. 

fashion photography

Portrait photography

Portrait photography is a photographer’s way of capturing the personality, character, and moods that makeup someone’s life. Capturing these things can be challenging, but portrait photographers must find their style to tell stories with every image they take.

Portrait photography is more than just a beautiful picture of someone. A good portrait captures the mood and emotions that a person is feeling at this moment in time. This can be done through posing and the attention given to their eyes or face since it speaks volumes about what they’re thinking without them even having said anything.

portrait photography

Product Photography

Product photography is capturing images that show off products or services. These pictures can be used for websites and social media platforms, making them essential in promoting your business’ goods online.

Product photography is integral to marketing because it allows potential customers to see what they will purchase before deciding. The images should showcase the product, with all details and features visible.

product photography
Source: Peta Pixel

Food Photography

Food photography is an art form that can be used to create beautiful, delicious food photos.

food photography

Architecture Photography

The photographs that come from a place have much more meaning when taken during the building process. It’s not just about what materials were used to construct it, but also how these shapes change over time and their context within society. All stories need telling-architectural photography is no exception.

Lifestyle photography

Lifestyle photography is about showing off your lifestyle and the things you love. This photo often includes an image showcasing a product or service that’s integrated into what they’re doing in real life.

Lifestyle Photography

Real estate photography

Real estate photography is a great way to make your property stand out. It can create eye-catching visuals of properties and interiors, which may be hard otherwise with just poor pictures that don’t do justice to what you’re trying to promote or sell.

Real Estate Photography

Headshots Photography

Headshots are vital for any professional who wants to stand out in their field. Headshot sessions provide an opportunity to connect with clients and showcase products or services effectively and efficiently while capturing the perfect pose that will make them look amazing on social media.

Advertising Photography

Advertising photography is an important marketing tool that captures images of products or services for promotion purposes. The most common form is billboards, posters, and magazine pages, but it can also be seen online on adverts, etc.

Advertising Photography

Commercial Photography Examples

Entertainment promotion

Billboards are an important form of advertisement that help TV shows and movies attract more viewers. Every time a new show or film is released, they allocate money for billboards to get their name out there.

What is Commercial Photography? Benefits of Using Commercial Photography

Travel brochures

Travel brochures are the perfect way to convince your viewer that they want more. This is because these promotional photos sell you as a place worth visiting.

Source: Publuu

Product Packaging

Product packaging is an art form that involves photographing products at their best with a splendid setup. These photos are then printed over the label to entice potential customers, making them want what’s inside even more.

Source: Epicurious

Book Covers

The publishing world is all about creativity, which means that the type of photographs used for books can vary. Sometimes, publishers will even buy pre-existing commercial pictures for their cover designs.

Why is Commercial Photography so important? Benefits of Using Commercial Photography for Your Business

Commercial photography provides consumers with an accurate depiction of the item. Benefits of using Commercial Photography for your business include:

  • Grab attention and pique buyer interest: The human brain processes visual information more quickly than the written word. With strong imagery, your audience can quickly decide if you’re offering them something that matches their needs and piques their interest in learning more about what they need.
  • Increase brand awareness by establishing and sticking to a distinct visual style. Consistency makes it easier for people to remember something they saw when they see it again, which is key in marketing. Your photos will tell them that you’re the one who created this product or service.
  • Build buyer interest: With buyer interest in eCommerce photos, it is important to showcase the product clearly and efficiently. Showing off intricate details of your items will help consumers get familiar with them quickly through interesting pictures and also provide necessary information about what makes each one unique.
  • Reduce returns: You wouldn’t want to disappoint your consumers with a product that doesn’t look like it does online. And the hit on the bottom line would be significant if you are shipping an inaccurate image of what’s being sold, which can lead people to request returns and even cancellations of their orders! So make sure all photos match up, so there aren’t any surprises when they receive them- after all, we’re here for everyone’s satisfaction.
  • Boost sales: Your product photography should be beautiful and interesting to attract more customers. Maintaining high-quality images will help you sell your products better by giving people a perspective of what they’re buying before seeing or touching anything else.

How to Find the Right Commercial Photographer for You and Your Business

The best way to find a commercial photographer is through portfolios. A portfolio contains images that tell you the style they prefer and if it matches your vision for what’s needed in product photos, then maybe contact them after fixing an appointment, so both parties know exactly where things stand from each other’s perspective before getting started on any work.

Who is a Commercial Photographer? What Does a Commercial Photographer Do, Exactly?

As a commercial photographer, your work is crucial to any company’s success. You may either be working independently or be a part of a team – capturing stunning imagery that will help them sell their products/services and make more money.

You can be an independent photographer or work as part of a team. If you’re working alone, it’s up to the camera acumen inside all those photographing skill set choices. Still, when collaborating with others on projects, some guidelines should always apply- firstly, know what each person wants from their imagery (vision) before getting started.

As a commercial photographer, you need to know certain routines that you need to work on every day.

Pitching Client

You will have to pitch in regularly for potential clients if you want your client base to grow.

Ask Lots of Questions

Interrogate your client to know their products and goals. For this purpose, you can use a questionnaire sent at the start of every project, so you both understand what’s being captured in photos beforehand.

Coming up with Concepts

The importance of framing cannot be overstated. It is an opportunity for you to showcase your knowledge in the niche, and it will help frame the concept that they have come up with, as well.

Taking Photos!

The images you capture should be tailored to the client’s goal.



It is essential to ensure a polished final product so that your work supports the client’s sales. To make the editing process easier, you can use presets or get feedback from your client by sharing on portfolio websites.

See more: Innovature BPO’s Photo Editing Service

Follow up with Clients

Your clients will be so excited to see the photos of their sessions and know how they turned out! You can follow up with them after you are done or remind them about future projects.

How Much Does Commercial Photography Cost?

The cost of a commercial photographer will vary depending on where they are located. A photoshoot can range anywhere from $100-$400 per hour, but the average price for this type of photography is about 150 dollars or more in most cases.

Final Thoughts

There are all sorts of commercial photography businesses. Specializing in a particular area can help you attract more clients who need your specific services. No matter what industry you’re in, understanding the principles of composition, lighting, and posing will give you an edge over your competition.