Find out in this session the factors that influence your buyers’ purchase decisions to optimize and have shoppers stay at your website. And get to boost sales from there.
Here we go over buyers’ behaviors to see what they hate the most when they interact with e-commerce platforms and how can good product pictures increase sales.
Chart 1.1: What do online shoppers hate ?
Optimized images
Only high-quality images of good angles
Ever wondered why your online business doesn’t work? These statistics reveal the facts and figures that might bring you more perspectives about Product photos.
of online buyers say that photo quality is the most important factor in an online sale
of online shoppers rely on product pictures to make a decision
of returns occur because the product looks different in person
more likely to be shared on social media accounts
Source: Adobe Experience Cloud, Buffer and True Value
This huge e-commerce platform has very strict and quite complex requirements for product display. However, with more shoppers turning to Amazon over Google as their starting points to find their products to buy, it is worth to learn and adapt to these strict requirements to get more sale opportunities.
They must not be blurry, pixelated, or have jagged edges to let customers have clear look of how your products look like in real life.
The product photo and even any visual on your page must follow Amazon’s trademark usage guidelines:
Carefully check and revise your photos to make sure they do not contain nudity or be sexually suggestive. It would be a pity if your account is suspended based on platform’s regulations due to unawareness of unappropriate display.
Must be professional
photographs of the actual product
Must not include text, logos, borders, watermarks, or other graphics
Must not include multiple views of a single product.
Must show products outside of their packaging
Must not show a human model that is sitting, kneeling, leaning or lying down
Multi-pack apparel items and accessories must be photographed flat
Clothing accessories must not show any part of a mannequin
Square and vertical images are easier to reposition for smaller screens (mobile phone,…).
Image Format: JPG, PNG, HEIC, WEBP, GIF, TIFF
Product photos to be around 300 KB (optimal), max 20mb
Visual guidance or instruction if needed (video or e-brochure) if it’s a piece of furniture or a high-tech product. This helps build good impression on your customers, as well as get them to not be hestitant to purchase since they know how to use the product.
Polished, perfectly centered product image with a white or light background and soft or no shadows.
At least one or two in-context or lifestyle images to invite an emotional response from your customers
Even add a 360-degree shot or a video
Consistent branding and product retouching quality & style
As we are a prestige outsourcing service provider, our Post Production Services process is efficient to meet requirements of large and fast-scaling e-commerce businesses. We introduce you the services in detail, our Requirement/ quality checklist, our Service Model and our 24-hour delivery process so that you can figure out what really help you to outsource these kinds of services efficiently.
For each job, there are many folders (client’s type of products, type of edit, difficult levels, etc.)
Self-explainatory, plus there is a total images excel math calculation at the end for easy report count.
Depends on client’s requirements on witch platform that they prefer RGB is for viewing on PC, phone, etc.
Most of our client’s JO requirements are about background-related work.
Don’t alter it, normally they are easy JO/ focus more onto edit the subject/model
For e-commerce/ ghost mannequin images, the product needs to be floating.
Mostly for model shots, our clients want the model appears to be in an infinite background.
We will put other small requirements from clients here for easier checklist
Note from our clients to retouchers for specific images/ points to notice during the retouch process.
Since we are using Dropbox, Google Drive and a private storage server to handle images, a reminder is very much needed in case our clients lost their images.
In this session, we showcase our capability to achieve our client’s expectations for their product’s image. 6 main services of photo retouching are showcased on popular product categories like Fashion, Beauty and Accessories.
It is also helpful that you can visually see how professional services can improve your product photos to best suit your e-commerce business needs.
With standard background removal, the subject is precisely and carefully separated from the background using advanced AI selection tools.
The selection of flyaway hair, fur, or small details could be done by using a deep etching technique, ranging from simple to complex background.
We deliver handmade Clipping paths using Photoshop Pen Tool to have the best outputs.
With a simple clipping path, the model is precisely pathed for future post-production usage.
With an advanced clipping path, the skin, face, suit, waistcoat, and trousers all are carefully clipped.
With a high-end retouching process, our service helps bring out the details in the model’s eyes, clear unwanted flyaway hair, and professionally flawless skin retouch without damaging the skin’s natural texture.
Our jewelry photo enhancement service includes color correction, gemstone enhancement, create realistic reflection, and last but not least background replacement.
We adjusted the color of the products to instructed Pantone colors.
Same with model images, we can adjust the color of the clothing, brighten up the background, and correct the image temperature.
In another example, we combine color matching and advanced selection to precisely adjust the color of the dress.
Along with E-commerce retouching, ghost mannequin is the most requested job order for Innovature’s Post Production Services because of the large demands from the clothing industry.
We can turn your normal clothing product with a mannequin into a 3D floating one.
We will fix your raw images to the standard of any online shopping platform. All raw images sent to us will be transformed to meet the standard of Amazon, Etsy, eBay, you name it.
The process includes dust/scratches removal, imperfection removal, pure-white background, and standard dimension crop.
Enjoy 20% discount on your first order with us*.
* Applied with conditions. Contact us for more information.
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