Ecommerce social media strategy: Leverage your marketing with these tips

Ecommerce social media strategy: Leverage your marketing with these tips

Table of Contents

Social Media For Ecommerce has emerged as a crucial component of sales development for many organizations. Don’t wait to investigate these worthwhile channels if you want to increase the effectiveness of your marketing through social media.

Let’s examine what you may do to promote your online store using Ecommerce Social Media Marketing Strategy and the tools and best practices you ought to employ.

What is Social Media For Ecommerce?

More than 4.48 billion people will be using social media as of 2021. The goal of Social Media For Ecommerce is to connect businesses with potential clients. That also works. Via Ecommerce Social Media Strategy, consumers are finding brands in greater numbers.

Here are a few recent stats that confirm Social Media And Ecommerce are a match:

  • In 2021, social networking platforms are estimated to reach 3.78 billion users (Statista)
  • 46% of millennials and 50% of Gen Z say they research products on social media. (Smart Insights)
  • There’s a 36% increase in social media shopping compared to 2020. (Sprout Social)
  • U.S. retail social commerce sales will increase by 34.8% to $36.09 billion in 2021. (eMarketer)
  • Instagram and Pinterest offer the best social commerce experiences for brands for now, but Facebook, Snapchat, and TikTok are exploring new features. (eMarketer)
  • The apparel and accessories industry is the most popular for social ecommerce, but there are other successful niches such as consumer electronics, cosmetics, home decor, and consumer goods. (eMarketer)
  • The number of US social commerce buyers increased by 25.2% to 80.1 million in 2020 and will grow to 90.4 million in 2021. (eMarketer)
  • 81% of respondents said Instagram helps them research products and services. (Instagram survey)

After defining Social Media For Ecommerce, it is important to distinguish between social commerce and Social Media For Ecommerce.

Social commerce is a subset of Social Media that focuses on social selling through the use of social media platform features such as Facebook Shops, Instagram Shops, Product Pins, and other built-in shopping solutions. Consumers can either conduct their transactions directly on social media platforms or through links offered on these sites that take them to product pages with payment options. Each of these is a component of social selling.

Social Media For Ecommerce:  The role of social media in ecommerce is to build brand awareness, advertise to target user segments, sell products, improve and extend customer support, and engage in conversation and community building.

Why Use Social Media Ecommerce Strategy?

Because of the development of ecommerce and online competition, you will need all the assistance you can obtain to develop good plans and sell your products online. But keep in mind that Social Media For Ecommerce is more than just online goods sales. It’s so much more than that. It also covers the interactions and bonds you want to establish with potential clients before a sale to make sure it won’t be a one-time deal.

On top of this, there are other benefits to mixing Social Media And Ecommerce:

  • You can interact with potential customers before a sale;
  • Visitors can do their research on your social media page;
  • It allows you to share testimonials and reviews for people to read and help them make an informed purchasing decision;
  • Customers can help you with word-of-mouth marketing;
  • You can post other things related to your brand, such as behind the scenes with your employees to show the human part of your company so that your customers will trust you more;
  • It’s free to set up;
  • It creates a pleasant social shopping experience for customers;
  • It helps you in your sales process by reducing the friction between the discovery phase and checkout, improving your conversion rates.

Consumers in the US prefer to make purchases directly from brands as opposed to using Amazon, which accounts for 37% of all US e-commerce sales. The same is true for China, where Alibaba accounts for 50% of all retail e-commerce.

If this pattern holds, social networking, which has progressively evolved beyond being only a platform to find new items and businesses, will play a significant role in the future of e-commerce.

With this in mind, let’s see how exactly you can leverage Ecommerce Social Media Strategy.

6 Ecommerce Social Media Strategies you can use

A few approaches to launching or enhancing your Ecommerce Social Media Strategy will undoubtedly be fruitful. We’re going to look at several crucial actions that can help you promote your online store via Social Media For Ecommerce.

1/ Build brand awareness

There’s no better marketing channel for generating buzz than Social Media For Ecommerce. It’s the ideal location to advertise your new business, goods, services, activities, or discounts. Also, it works well for conversing with your intended audience.

To successfully build brand awareness, create a consistent posting strategy with a unified voice and message. Publish on multiple channels, in multiple formats. Engage with hot topics, hashtags, and in direct conversations with users.

Building brand awareness is a process. It takes time. Use these suggestions to assist:

  • Showcase your personality and values
  • Be consistent in your messaging
  • Speak to the right people
  • Demonstrate your value
  • Respond to feedback


Tentree is a clothing brand that is unafraid to speak out in favor of sustainability. In social media, they strongly support this message. Consider this tweet, which features self-sufficient cabins in Finland. Although the post doesn’t specifically mention Tentree’s products, it emphasizes the brand’s values and is inspirational and aesthetically beautiful.

Ecommerce social media strategy


2/ Advertise

Social networking is the most effective advertising platform currently available. The reach of Social Media For Ecommerce advertisements is enormous and expanding quickly.

According to Hootsuite‘s data, the ad reach by social media channels is as follows:

  • 2.17 billion on Facebook Ads
  • 1.44 billion on Instagram Ads
  • 1.02 billion on TikTok Ads
  • 849.6 million on LinkedIn Ads

There are large audiences. In fact, it is too big. Because of this, many social channels have strong targeting and segmentation features as well.

To properly advertise on social media, be sure to:

  • Identify your target market and audience
  • Layer targeting parameters to zero in on that audience
  • Create a compelling content strategy to speak to them
  • Define your goals and KPIs for each channel
  • Pick the ad types that align with your goals
  • Specify the right conversion metrics

The ad kinds, KPIs, and conversion metrics you select will depend on the objectives you have for your social media advertising. As well as the platforms you use to invest.

A goal to drive brand awareness, for example, is best suited to:

  • Image, video, and carousel ads, that drive
  • Store visits, ad impressions, and engagement

If you want to drive sales, you’d want to go with:

  • Product, collection, or shopping ads, that drive
  • Direct purchases, product page visits

Choose your objective to get going. Then, decide what kind of ads and targeting you require. then specify how you’ll measure success.

In this guide to Social Media For Ecommerce advertising, you can find out more about the goals and types of advertisements across various platforms.


Major Canadian department store The Bay employs Instagram advertising for product sales and brand development. They incorporate shoppable catalog advertising with their distinctive visual flair in the advertisement below.

Ecommerce social media strategy

3/ Sell products directly on Social Media For Ecommerce

Ecommerce Social Media Strategy is now simpler than ever. Four social media platforms currently offer native built-in support for social selling:

  1. Facebook
  2. Instagram
  3. Pinterest
  4. TikTok

Moreover, Shopify has worked with Twitter and Snapchat to develop its own social commerce capabilities.

Here, social commerce and Social Media Ecommerce Marketing converge. Where social media’s reach and brand-building potential might result in direct business.

The benefits of using Ecommerce Social Media Strategy include:

  • They’re free to set up
  • They create memorable, interactive online shopping experiences
  • They streamline the sales process
  • They extend the places in which sales can happen
  • They enable headless commerce
  • They give you the ability to create live shopping experiences

If you’d like to give social commerce a try, check out these guides to setting up:


A direct fusion of lifestyle marketing and shoppable product placements can be found on CCM’s Instagram. They display the way of life of professional hockey players and make the equipment used by NHL players easily accessible.

Ecommerce social media strategy

4/ Increase sales with an ecommerce chatbot

“With great power comes great responsibility”, companies need to make sure they scale customer support as well as their Social Media For Ecommerce presence and revenue potential.

Chatbots for e-commerce are the most efficient method to achieve that. Brands can: by utilizing an AI-powered chatbots:

  • Easily connect and interact with consumers 1:1 across multiple channels
  • Offer pre-and post-sale support at any time
  • Offer discounts, suggest products, and highlight promotions automatically
  • Answer FAQs
  • Guide users through the buying process

And for a fraction of the cost of a support team, they can accomplish all of that at scale.

Interested? Discover how to use chatbots on Facebook and Instagram.

5/ Customer support

Customer assistance is an essential component of any Ecommerce Social Media Strategy. Social media channels are excellent for maintaining and assisting current clients. As a result, they now serve as the primary method of customer service for the majority of well-known brands.

Customers may come to your profile to:

  • Find information
  • Ask questions
  • Give feedback
  • Engage with your content
  • Offer insights into what they want

Brands, as well as social media managers, must be prepared to handle incoming comments and direct messages. If you are unable to, an e-commerce chatbot could be able to assist you.

Aside from offering a positive client experience, social proof is another reason to keep your Social Media Platforms For Ecommerce profiles active. Prospects will be able to observe public interactions with customers. This will influence whether or not they make a purchase. How you manage complaints in public reveals a lot about how you handle them in private.


Social Media Ecommerce Tools exposure exposes brands to both favorable and negative comments. Here, Ray-Ban directly addresses a particularly offensive remark and tries to find a resolution right away.

Ecommerce social media strategy

6/ Social listening

Social Media For Ecommerce can be a data mine for your brand if you have the correct tools. Searching social media for mentions of your business or pertinent conversations is known as social listening.

Social listening, according to 67% of marketers, is an effective technique to monitor and comprehend the needs of their clients. Also, it provides priceless information like:

  • What products do people love most
  • Where recurring problems or issues might lie
  • The public’s sentiment toward your brand

By doing so, you may fix problems, exploit opportunities, and adjust your message to better suit the needs of the market.

6 actionable Social Media For Ecommerce tips

1/ Showcase your personality

Customers desire a personal relationship with brands. How do you go about that? by being genuine. In addition, don’t be hesitant to express your personality.

The ideal instrument for creating your brand’s personality is Social Media Content Ideas For Ecommerce. You can utilize comedy, support a cause, be the market’s most responsive brand, and more. Make it simple for potential customers to remember and recognize you in everything you do.

2/ Collaborate with others

Success on social media depends on collaboration. Two strategies for making collaboration profitable include working with influencers and collaborating with other brands.

In 2022, influencer marketing will be worth $16.4 billion. And it’s easy to understand why. In order to increase reach, social proof items, and gain new followers, it has emerged as one of the most well-liked Social Media Ecommerce Marketing strategies.

Collaborations are also essential. Brands are collaborating with other businesses whose audiences are similar in increasing numbers. When they do, they might come up with high-value gifts or campaigns that each brand co-markets to its own fans.

Brands magnify and validate their goods and services to sizable Social Media Ecommerce Platform audiences in both situations.


This Shopify customer leverages a sizable influencer network to market their goods. Influencers are given free products in exchange for product demonstrations on their networks. In exchange, the influencers receive an affiliate link that pays a commission on any sales made through it.

Ecommerce social media strategy

3/ Use video as much as possible

The most popular and influential form of material on social media nowadays is video. People want to see more brand-produced videos, according to 88% of respondents. The same number of people claimed that watching a brand’s video had persuaded them to purchase a good or service.

It’s no accident that two of the most widely used social media platforms are TikTok and Instagram Stories. Both present priceless chances for businesses to share paid and unpaid video content to engage users.

It’s not necessary to pay a lot for video. High production values and shiny effects are not necessary. It only needs to convey value, display your personality, and address your audience.

Vessi is a prime example. Instagram Stories are used to advertise goods, offer brand and career tales, and overall make the user experience more interesting.

Ecommerce social media strategy

4/ Post user-generated content

On Social Media For Ecommerce, user-generated material has a powerful impact. This covers material like user reviews, product unboxings, and anything else where a customer utilizes or talks about a product they buy.

The significance of favorable evaluations, social evidence, and influencers is reiterated by this kind of content. Real-world individuals are commenting on your product. Brands can use that as a social media gold mine.

Encourage your clients to post photos and videos on Social Media Ecommerce Platforms that showcase your items. Request tagging for your brand. Reshare the item to your own profile when they do. You now have free material that both socially verifies and demonstrates your product.

Also, this strategy gives buyers a sense of belonging to your brand. Engagement is generated, and it demonstrates that you value and listen to your consumers. wins on all counts.

5/ Work smart (and use social media management tools)

The most difficult difficulty for 51% of social marketers is coordinating all messages and posting schedules in one location. Any Social Media For Ecommerce manager reading this is currently nodding fervently.

The majority of top brands use solutions like Innovatureinc to scale and manage their social media presence more easily.

Social media management tools let you:

  • Manage multiple social media accounts at the same time
  • Ensure content and messaging are unified across all channels
  • Track and organize conversations with your audience
  • Schedule posts ahead of time
  • Monitor social mentions and relevant conversations
  • Track and analyze the performance

Ecommerce firms that wish to scale various content streams across multiple channels must invest in Social Media For Ecommerce management systems. If you haven’t yet gotten on board, you’ll appreciate it when you do.

6/ Post often

Post early and frequently. Any e-commerce company that is just getting started on social media should live by that motto.

You can acquire traction, evaluate what works, and develop a following by posting frequently. Likewise, a regular publishing schedule makes ensuring that your social media strategy is consistent. Building an online community and maintaining brand awareness are accomplished in this way.

Consumers continue to interact with brands in other ways after following them on social media, according to Sprout Social. Ninety-one percent visit the brand’s website or app, 89 percent buy something, and 85 percent tell a friend about it.


Social Media For Ecommerce is an effective marketing strategy for ecommerce websites. The ability to not only drive shoppers to a new product or an appealing price, but also to engage with them and foster a feeling of community, is extremely valuable. A comprehensive social media presence includes direct sales through some networks, as well as back-end features that allow customers to share products and recent purchases with friends and followers with a single click.

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