How Does Outsourcing Post Production Reduce The Cost?
Outsourcing has become an easy and cost-effective technique, which is used widely in today’s digitalization world. The developed countries prefer outsourcing their business processes to developing countries like India, China, Malaysia, the Philippines, and Vietnam.
Recommended reading: Why Outsourcing to Vietnam?
By business process outsourcing (BPO), the cost of in-house labor is reduced. Operating expenses, such as staffing, training, and creating a workspace to accommodate the in-house employees are minimized. As many outsourcing companies are based in developing countries, low-cost labor markets in search countries are leveraged and become the key cost advantage. Through outsourcing, a business can offer variable-cost models. Instead of providing fixed-cost models required to keep local employees, a company offers a fee-for-service plan. Hence, by paying only for the service, a company minimizes the costs.
Why and When do you need Outsourcing Marketing?
Running a business requires many specialized skills and resources to succeed. There are many processes behind every Marketing campaign, such as website design and development, search engine marketing, content marketing, social media marketing, etc. There are many aspects to be mentioned, but in this particular article, we will focus on Post Production Processes, including Photo and Video Editing activities.
We are now in the age of visual information where visual content plays a role in every part of life. Visuals stick in long-term memory, they transmit messages faster, and trigger emotions more than other forms of presentation. Why?
- 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000X faster in the brain than text.
- Our eyes can register 36,000 visual messages per hour.
- We can get the sense of a visual scene in less than 1/10 of a second.
- A person can only remember 10% of the information seen in the form of words, but photos can improve the recollection by 60%.
Photos and Videos, hence, are essential to be included in product pages, website pages, social media, marketing ads, hoardings, magazines, and pretty much everywhere to catch and be in the eyes of the customers. It is impossible for an eCommerce business to attract any traffic if the photos are dull, distorted, blurry, or unattractive. Good quality videos prompt the customers to click and explore the website further which automatically increases your opportunity of getting more potential customers. What’s more?
- The blogs with relevant photos get a massive 94% more views against those who don’t.
- Shoppers are 60% more likely to prefer or contact a business that has a photo show up in local search results.
More reading: Why Photo Editing is Emerging as An integral part of a Business strategy?
As your business grows from a one or two-person management, very soon you will see the need to expand your business opportunities. There are, after all, only 24 hours in a day to manage all those processes that are mentioned above. Even if you have the time, it is unlikely for an individual to possess the exact skills or expertise to handle the work scope in every detail.
Here comes why delegating tasks is the best solution. This will allow you, as the owner, to focus on what you do best, while outsourcing the mountain of other work to others who are professionals and have the right skills to begin with. Let’s learn more about the benefits of outsourcing photo and video editing projects compared to building an in-house post-production team.
Benefits of Outsourcing Post-production Projects
Cost effective
Visual design is a specialized field. Even some of the biggest movie producers work with outsourced post-production companies because they need to stay within the budget, and the funds are never big enough. Outsourcing helps you save overhead costs that an in-house specialist may require, especially on equipment.
Higher quality
You may have some fantastic ideas about your visual content but bringing them to life without having the required skills is unrealistic. Sharing your artistic vision with the right editor who has worked on thousands of projects over the years means getting a new perspective. When outsourcing photo and video editing projects, you get more for less, and in the best-case scenario, you don’t have to worry about quality.
Higher level effective
Your video content requirements may vary from month to month, but your in-house editors have limits. He/she may lack the latest editing software or may not be familiar with the current trends. Outsourcing a professional editor allows you to obtain a level of talent and skill that might not be available in your area.
A well-edited image helps present your product in the best form that sets it apart from others in the market. This increases the chances that users will buy from your brand rather than one with low-quality images. A high-quality image will also get many interactions on any of the social media channels. You can leverage this to direct traffic to your eCommerce website.
Easier employment handling
When a particular type of work is outsourced, then the company or organization does not require hiring skilled people for it. There will also be no need for arranging training programs. The work will be handed over to people who are already experts in that trade. This will also bring in efficiency and quality in the work. Suppose you have outsourced your video editing process to independent professionals but aren’t fully satisfied with the project’s fruition. In such a case, you have absolute freedom never to use them again and find new specialists if you choose to.
Round the clock service and faster results
Outsourcing has a great time-zone benefit. The differences in the time of the country of origin and the destination country where the work is outsourced may allow the work to be done by the time one wakes up the next morning. Therefore work will be going on round the clock and turned in in a faster manner. The more rapidly the ideas are developed into concepts, and delivery of the products, the more competitive the business is in the market.
At Innovature, our team comprises graphics artists, technicians photo retouchers and designers, who understand the nuances of compelling storytelling.
From basic edits to sound mixing to polishing, our experienced photo and video editors take your footage and craft it into an engaging and fascinating piece. A final screened and refined video output that is ready to upload and distribute will be delivered in a fast-phased manner, a 24-hour turnaround ideally.
So, why bother hiring anyone, anywhere?
Learn more about Innovature Post Production Services
Reference:
(Sep 15, 2014). 90% of information transmitted to the brain is visual. T-sciences. https://www.t-sciences.com/news/humans-process-visual-data-better
