Does having multiple Product Photos really make a difference on an E-Commerce Product Page? The answer is… of course it does! If you haven’t figured it out yet, product shots basically sell the product for you. How many Product Photos should you have?
E-commerce Product Images are essential for maximizing and converting an E-Commerce Product Page sale because they are the only visual representation of the goods that customers have. There isn’t a set requirement for how many photos you should have for each item, but three to seven would be a reasonable starting point. The quantity will be determined by the product as well as any necessary considerations for the product’s angles, size, and colors. Basically, you don’t want to leave the customer’s imagination to go wild.
Let’s take a deeper look at the minimum requirements for white backdrop photos for each of the following E-commerce categories:
Bag online store Product Product Photos
Although the shape and appearance of the products in this category can vary greatly, as a general rule, the number of Photos needed to accurately portray the product is consistent across the market.
The recommended number of images for a bag online store: 7 Product Image For Ecommerce.
For your bag Product Photography, the best angles are:
- Front shot without a strap or with a strap visible partially
- Front shot with a full-length strap
- 3/4 front without a strap or with a strap visible partially
- Back shot without a strap or with a strap visible partially
- The inside of the bag
- Close-up bag detail or multiple snapshots of details
- Logo or brand inscription
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.
A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s good or service from those of other sellers.
Beauty products and cosmetics E-commerce Product Photos requirements
Since the majority of the items in this category are small to medium in size, a typical photo studio setup is adequate. However, the texture of the products comes into play and requires extra attention. The glossy surface of the cream, the fine texture of the powder, and the glitter of the lipstick may all require additional work both before and after the shoot in order for E-commerce Product Photos that are appealing and visually convey the necessary qualities.
This is one of the E-commerce niches, that lacks the brick-and-mortar feel of offline shopping most. Everybody knows the familiar smell in the duty-free shopping area, that oozes clean, fresh, semi-sweet citrusy notes. Many tried to apply a tester hand cream onto flight-exhausted skin and know how rewarding it feels when the smoothest mixture gets absorbed into the dry-ish skin. Well, it’s no easy task to render that feeling via still beauty images.
The recommended number of product images for a Beauty E-Commerce Product Page: 7 images
For your Beauty E-commerce Product Photos, the best angles are:
- Front shot or a top one with the lid on
- Front shot or a top shot without a lid or with a lid leaning against a jar or a bottle.
- Front shot in 3/4 or front 3/4 shot without a lid
- Front shot with a lid next to the package
- Cosmetics smudge or collage – front view without a lid and smudge
- Fully packaged
- A group shot of similar products, for example, a group of identical items in different colors
How to make a perfect clothing product photography session
Clothing is made of fabric and covers our bodies, keeps them warm or protects them from the sun, insects, sharp rocks and thorns, and other hazards. In some situations, clothing keeps people safe, as when medical workers wear scrubs, gloves, and masks to protect themselves and patients from infection. Often clothing reflects your personal values or religion, like a Muslim woman’s hijab that covers her hair. The Old English root is claþ, “cloth or woven material.”
One of the biggest e-commerce categories, it is best broken down into the following subcategories:
#1 Women’s Clothing
Most often, women’s clothing has a complex and fitted cut and it is best to Product Photography such garments on a ghost mannequin. A ghost mannequin Product Photos the best portrait clothing features and gives the buyer the best idea of the looks. It should be noted, that women’s clothing looks great hanging on a hanger too. The recommended number of photos for this category: 4+ E-Commerce images.
Ideal positions and methods for E-Commerce Product Photography women’s apparel:
- Front shot
- 3/4 front shot
- Photo(s) of (a) detail(s)
Photo(s) of (a) detail(s) the rule of thumb here is: the more complex a cut, the higher the price tag, and the more close-up shots of details will be expected by a customer.
#2 Men’s clothing E-commerce Product Photos
Men’s apparel typically has a straight cut, thus it is advisable to E-Commerce Product Images in lay-flat mode to effectively portray its qualities and provide the buyer with the most accurate impression of the external feed. If men’s clothing has a complex cut or fitted silhouette, it is best to Product Image For Ecommerce such as garments on a mannequin. The recommended number of photos for this category: 4+ E-Commerce Pictures.
Optimal angles and ways to Image E-commerce men’s clothing:
- Front Image
- 3/4 front shot
- Product Photos of details (same principles as for women’s clothing apply)
#3 Children’s clothing E-Commerce Product Photography
Teenage clothing is photographed similarly to men’s or women’s. Unfortunately, the mannequins are mostly of adult sizes and they are not always suitable for children’s and teenage clothing, which is why it is most often photographed in a lay-flat mode or on a hanger at such angles below:
- Front shot
- Back shot
- Images of details
The recommended number of photos for this category: 5+ E-Commerce Product Photos.
Shoe Product Photography standards
The category is all sized in under half a meter length as a maximum, so size-wise it’s all a great fit onto a lay-flat or stands-up mode. When photographing leather shoes, it’s crucial to take adequate care of the reflections and sheen both before the shoot and after Ecommerce Product Image processing.
The multi-billion dollar sports shoe industry has its own standards, with an emphasis on high-tech construction and design. Consequently, here, 360-degree photography and detailed E-Commerce Pictures are essential. The recommended number of images for this category: 6 or more.
Shoes are best photographed at such angles:
- Left front Image E-commerce
- Right front shot
- Back shot of the shoe
- Side shot of a pair of shoes at 3/4 from atop
- Top view of a pair of shoes
- Photos of parts and details
- Images of the shoe sole
Household goods product imagery requirements
The products in this e-commerce category come in all different shapes and sizes, but they all generally have the same Image E-commerce against a white background. The recommended number of photos for this category: 5 or more.
Optimal angles and ways to Product Photos for this category: 5 or more.
- Front shot
- 3/4 front
- Photos of parts and detailing
- Group Product Photos with similar products, for example, a group of identical goods of different colors
Jewelry E-Commerce Product Photography
Jewelry is one of the most popular e-commerce categories and is typically broken down into a number of subcategories by product shooting studios.
#1 Pendants and necklaces
The recommended number of Product Photos for this category: 4 photos. It is best to photograph objects of this type at the following angles:
- The entire product shot from atop
- The main element of the decoration with part of the chain in the form of the letter “V”
- Pictures of the detail of the main element
- Clasp E-Commerce Pictures
The recommended number of photos for this category: 3 E-Commerce Pictures. Optimal angles for earning Product Photography:
- Front shot
- Group Product Photos, where the first earring is photographed in front and the second in front in 3/4
The recommended number of photos for this category: 2+ Product Photos. It is best to photograph rings at such angles:
- Front shot of a lay-flat or standing ring
- Front shot of a lay-flat 3/4 from atop or front standing ¾ from atop
Hat E-commerce product photography: angles, recommended numbers
The hat category is a rather tiny niche that may be first classified into two basic categories: hats for necessity and hats for fashion. Hats that make a fashion statement are exactly that—accessories that go with the outfit.
A white background and a dull lay flat image can be all that’s necessary to sell a warm life-saving headgear. If the wool is 100% natural, the consumer will be most interested and may select between black and grey. Imagine a cowboy hat advertisement including a cowboy on a horse or a sophisticated Fedora hat on a table next to a cane with a fireplace in the background. Lifestyle shots and in-action images are a requirement if you are selling fashion hats. The recommended number of photos for this category: 4 images.
It is best to photograph objects of this type at the following angles:
- Front shot
- Detail, fabric texture detail, logo or embroidery
Belt photography for E-Commerce
The recommended number of photos for this category: 5 Product Photos. It is best to photograph belts at the angles:
- Front of a swirled belt
- Group of two pictures: Start and end of the belt
- Front shot, lay flat 3/4, showing the buckle from the inside
- Detail, such as the texture of the material
6 the angles for Glasses and sunglasses Product photography
When creating Product Photos for glasses, it’s important to consider the reflection. The fingerprints are an additional one. Spend enough time getting ready, cleaning your glasses, and setting up the light source to reduce the amount of work you have to do after the session. The recommended number of photos in this category: 6 images.
It is best to photograph glasses for product pages at the following angles:
- Front shot
- 3/4 Front shot from above
- Side shot
- Back 3/4 from above
- Bracket detail
Photos of drinks and food in packaging
The recommended number of photos in this category: 6 images. It is best to Product Photos objects of this type at the angles:
- Front shot
- 3/4 front
- Back shot in 3/4
- Detail – close-up of the composition
- The product next to the packaging
This e-commerce section is specific and the target audience knows what they are up for before they start. Rarely does a Product Photo a decisive factor. But it may help evoke curiosity, and after all your E-Commerce Product photographs should look professional. The recommended number of photos for this category: 5 images.
Use the following guidance as to the minimum requirements for the book Product Photos:
- Front standing or lying down
- Sideways standing or lying down
- Back standing or lying down
- Sideways, standing, lying, or lying 3/4 from above, several shots
Photographing watches for E-Commerce
A different story applies to watches in the mid-range and lower price ranges than to those in the premium and somewhat lower price ranges. Here, we’ll only talk about the necessities that apply to all prices equally.
It is important to note that the notion of watches as necessities is a dying one due to the widespread use of smartphones with clock functions, with expensive watches still serving as a status symbol. This is only something you should keep in mind when you plan your watch E-Commerce Product Photography session for online sales.
The recommended number of photos in this category: 6 images. It is best to photograph objects of this type at the angles:
- Front shot, strap fastened
- Front 3/4, strap fastened
- Back shot, strap fastened
- Top with strap unfastened
- Close-up detail
- The reverse side of the dial or the mechanism close-up
You need to be able to persuade your customers to buy your products using your Product Photos. This is no easy feat and one that should not be overlooked when building a successful E-Commerce Product Page. One of the best ways to do this is to provide adequate high quality, impactful, and effective E-Commerce Pictures. Your E-Commerce Product Images assists customers with evaluating and comparing products before deciding to buy.
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